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"You hear a snide comment about a person — usually aimed toward age or income — and the next thing you know, these parents are fighting."One reason for conflict is the scarcity of potential husbands.When Refinery29 visited the marriage market, there were roughly 70% more ads from women seeking men than from men seeking women.

Parents bring along a single sheet of paper containing vital statistics on their child — age, occupation, education, and property ownership are all musts.

Competition is fierce, and it isn't easy to impress these parents on the prowl for future in-laws. Phrases like, "My son graduated from University X — with a full-ride scholarship! On postings for female partners, it's not uncommon to spot demands like "must be fair-skinned" or "must be able to give birth." Bilingualism is a plus, too; one ad featured a Chinese poem that potential suitors must adequately translate into English in order to receive a call back. Dressed in an ostentatious red suit and cowboy hat, he told Refinery29 that he has spent the past six years managing marriage postings.

The booming marriage market has even sparked a cottage industry of agents, who offer to save parents a day in the hot sun by posting notices on their behalf. Gu said he makes around 4,000 Yuan (about 0) per month from displaying laminated advertisements in a heavily trafficked area of the park.

But it's also a confusing discrepancy, given China's overall gender imbalance.

Decades of a strictly enforced one-child policy and a culture that favors boys over girls has led to a population of far more men in China than woman.

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