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But the team can use cameras and props between the studios’ bigger productions.

Revenue streams The studio is now exploring other revenue streams – including remake rights and merchandising spin-offs – but Patil says the reasons for being involved in this space are not purely financial: “Apart from the learning curve, it’s also a much cheaper way to test out new talent – actors, writers and directors.

“The first door they can knock on is Google, and that’s a problem; it needs to be a parent.”When it comes to the revenue model, the Y-Films web series make a small amount through advertising on You Tube, but mostly rely on brand tie-ups and sponsorship.

6-Pack Band is sponsored by Unilever’s Brooke Bond Red Label tea and .

The content is definitely edgy by Indian standards, but the writers have also avoided sleaze and double entrendres.

Y-Films has also launched India’s first transgender music group, 6-Pack Band, through a series of music videos.But they won’t find the answers on mainstream Indian TV, where ‘youth content’ tends to revolve around talent contests and reality shows.This explains why, along with a boom in digital filmmaking and the ubiquity of You Tube, web series have become such a phenomenon in India over the past two years.That honour goes to Arunabh Kumar’s The Viral Fever (TVF), producer of hit web shows Following the success of these disrupters, just about every traditional film studio and broadcaster is now dabbling with the new format, but YRF has been the most proactive, building up a You Tube subscriber base of more than half a million and winning a string of awards; 6-Pack Band has won both a Cannes Grand Prix Glass Lion and a Webby.Patil was also recently included in ’s list of the Top 50 creative minds around the world, alongside names such as David Bowie, Prince and Oculus creative director Saschka Unseld.

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